Strategic Platform Development

Overview

A major nutritional pharmaceutical manufacturer sought to identify the brand awareness of its core brand to discern competitive positioning strategies specifically targeted at offerings for pregnant and nursing mothers and their infants.

Our Solution

A two-tiered research study was initiated utilizing a global Key Opinion Leader (KOL) module of 50 KOLs in conjunction with an internet panel of 200 target audience respondents. The core and aligned brand extensions were examined to establish aided and unaided brand awareness as they were compared to their respective competitive brands. The focus was to determine whether the brands conveyed key differentiating factors to support the introduction of additional offerings in this segment.

Results