Case Studies

Worldwide Ethnographic Market Assessment


A pharmaceutical manufacturer based in the US requested an international market assessment of VVC in various countries to assist them with developing a market penetration strategy of their leading VVC product.

Our Solution

Four geographic regions were identified as having the greatest potential; specific countries within each region were analyzed. An ethnographic study comprised of both quantitative and qualitative research was conducted to assess the political, cultural, religious, and regulatory issues within each country.

A total of 17 countries were included in the analysis: Canada, US, Argentina, Brazil, Mexico, Chile, Venezuela, France, Germany, Italy, Russia, Spain, United Kingdom, Australia, China, India and Japan.


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