MENA…The ‘Next’ Emerging Market

In the past several months we have witnessed a substantial increase in requests for customized research and market analysis studies for the MENA (Middle East/Northern Africa) region. It appears that many life science firms with presence in BRIC and Asia Pacific regions are looking for the next emerging market to broaden their global offerings. While challenges with regulatory, socio-economic, religious and cultural issues pose unique challenges, the promise of the continued double digit growth of the region's $28 Billion pharmaceutical manufacturing industry shine a positive light on the potential.

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