What is Netnography and How Can It Benefit You?

Friday, March 1, 2013, by Louis Sakoda, Harrison Hayes, LLC

With the exponential increase in the general population's online presence over the last few decades, researchers have tried to capture the internet's true potential. "Netnography" is a fairly new concept that researchers are using to gain access into the minds of a widespread consumer base via cyberspace. So what exactly is Netnography? What are its advantages? Who is using it and what are they using it for? To find out, we must first understand its origins.

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Blue Ocean Strategy - Lost at Sea

Since 2005, the "Blue Ocean" strategy has been held in high regard by market researchers and company innovators. Unfortunately for them, Blue Ocean is a largely bogus strategy. The premise of the "Blue Ocean" strategy is that companies/organizations should create their own markets, therefore making the competition irrelevant.

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Emerging Healthcare Ecosystems: Nanodevices


Nanorobots are nanodevices that will be used for the purpose of maintaining and protecting the human body against pathogens. They will have a diameter of about 0.5 to 3 microns and will be constructed out of parts with dimensions in the range of 1 to 100 nanometers. Such devices have been designed in recent years but no working model has been built so far.

The powering of the nanorobots can be done by metabolizing local glucose and oxygen for energy.In a clinical environment, another option would be externally supplied acoustic energy.

Other sources of energy within the body can also be used to supply the necessary energy for the devices.They will have simple onboard computers capable of performing around 1000 or fewercomputations per second. This is because their computing needs are simple.

Communication with the device can be achieved by broadcast-type acoustic signaling.A navigational network may be installed in the body, with station keeping navigational elements providing high positional accuracy to all passing nanorobots that interrogate them, wanting to know their location. This will enable the physician to keep track of the various devices in the body.

These nanorobots will be able to distinguish between different cell types by checking their surface antigens (they are different for each type of cell). This is accomplished by the use of chemotactic sensors keyed to the specific antigens on the target cells.

When the task of the nanorobots iscompleted, they can be retrieved by allowing them to exfuse themselves via the usual human excretory channels. They can also be removed by active scavenger systems.

Some possible applications using nanorobots are as follows: --To cure skin diseases, a cream containing nanorobots may be used. It could remove the right amount of dead skin, remove excess oils, add missing oils, apply the right amounts of natural moisturizing compounds, and even achieve the elusive goal of deep pore cleaning by actually reaching down into pores and cleaning them out. The cream could be a smart material with smooth-on, peel-off convenience. --A mouthwash full of smart nanomachines could identify and destroy pathogenic bacteria while allowing the harmless flora of the mouth to flourish in a healthy ecosystem.

Further, the devices would identify particles of food, plaque, or tartar, and lift them from teeth to be rinsed away. Being suspended in liquid and able to swim about, devices would be able to reach surfaces beyond reach of toothbrush bristles or the fibers of floss.

As short-lifetime medical nanodevices, they could be built to last only a few minutes in the body before falling apart into materials of the sort found in foods (such as fiber). --Medical nanodevices could augment the immune system by finding and disabling unwanted bacteria and viruses. When an invader is identified, it can be punctured, letting its contents spill out and ending its effectiveness. If the contents were known to be hazardous by themselves, then the immune machine could hold on to it long enough to dismantle it more completely

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New BuzzTerms for 2013


Definition: SoLoMo is the blend of social, local and mobile. It represents the growing marketing trend of targeting consumers based on their current location with content or promotions designed to be shared via social networks.


Definition: The idea is that people want to buy and do business with brands that they 'like'. The inventor of this idea, Rohit Bhargava, says that companies can measure the contribution of being 'liked' to the economics of a brand.


Definition: Tradigital is the fusion of traditional and digital. When applied to marketing, it effectively means applying traditional principles of marketing and branding to the digital space in order to gain competitive advantage.


Definition: Plussification describes how people signed into a Google account will get personalised search results featuring pages shared with them on Google+. It means higher search rankings for pages shared via the +1 button.

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TOP 5 Reasons to Use a Research Consultant

If your company is looking to outsource its market research to a consultancy firm, but is unsure if that is the best way to go, let the following 5 benefits serve as guidance.

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